One connected retail strategy.
The project evaluates how CPP Farm Store can improve the customer journey across discovery, consideration, purchase, fulfillment, and post-purchase engagement without losing the strengths of its physical campus location.
Consulting Objective
Develop an evidence-based and practical omnichannel strategy that strengthens ecommerce, supports online-to-offline shopping, improves product discoverability, creates higher-value digital experiences such as gift ordering, and gives the Farm Store a repeatable measurement framework.
Core Recommendation
Build the digital experience around a curated Shopify storefront, structured product feeds, coordinated campaigns, gift-basket ordering, and analytics that connect customer behavior to operational and marketing decisions.
Project Deliverables
The assignments build on one another as a single consulting engagement, moving from customer understanding to ecommerce execution, activation, measurement, and final recommendations.
Omnichannel Journey Map
Target segments, journey stages, touchpoints, pain points, and omnichannel opportunities.
Shopify / Ecommerce Prototype
Store concept, collections, products, product pages, navigation, cart, and customer experience.
Product Feed & Retail Media
Product data structure, titles, descriptions, imagery, feed quality, and promotion priorities.
Campaign Strategy
Business objective, target audience, message strategy, channels, budget, KPIs, and optimization.
Creative Brief & AI Assets
Creative direction, message hierarchy, channel fit, brand alignment, and sample campaign assets.
Analytics Dashboard
Measurement objectives, KPIs, dashboard design, insights, recommendations, and limitations.
Final Consulting Report & Presentation
A unified recommendation bringing together the full semester's research, prototypes, campaigns, and analytics.
CPP Farm Store Omnichannel Consulting Presentation
This presentation summarizes our semester-long consulting engagement, including customer journey analysis, Shopify ecommerce development, omnichannel strategy, product feed optimization, campaign planning, analytics dashboard development, and our final recommendations for CPP Farm Store.
Technical and analytical contributions
The project combines retail strategy with working technology concepts rather than treating ecommerce, customer experience, and analytics as separate initiatives.
Shopify
Theme customization, collections, product templates, custom sections, cart UX, and gift-ordering concepts.
Web Development
HTML, CSS, JavaScript, Liquid, GitHub, and GitHub Pages for prototype and project delivery.
Analytics
GA4 measurement planning, ecommerce KPIs, Quarto reporting, dashboard concepts, and performance analysis.
Operations
Order-status workflows, staff-side tracking, pickup coordination, and future authentication and integration concepts.
Project Team
Jake Evans
Mickyas Shawel
Tim Arana
Luis Berumen
Final Consulting Report & Deliverables
Access the complete consulting engagement, supporting GP1–GP6 deliverables, the final presentation, live Shopify prototype, and the project source repository.
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tairtu